Sharda is a conscientious vision to transform, reinvent and recycle to deliver high-quality lifestyle products via breakthrough innovations and unique fusions. As a business, we realize that we have a responsibility that extends far beyond our customers and our end consumers. It is our earnest endeavor to ensure that our processes, products, and practices respect the sanctity of the planet and equitable opportunity for people who are part of the ecosystem. For us, it is not about growing as a business but as a community.
CO-CREATE with us
Our business connects the centuries-old craft of handmade rugs with the greatest brands in global home fashion.
Our learning of design and trends comes from the exchanges with the world’s most creative minds. Our buying network of 2700 retail stores across Europe, Australia, and North America is a testament to our constant innovation.
We are on your team
Our craft is about listening. We work hand in hand with you, from concept to development. Art and commerce find the optimum balance in our studios.
Three decades of creativity and hard work have forged us into a powerhouse whose creations reach over half a million homes every year!
Delivering delight, for decades
Serving the most discerning consumers via the most demanding 200+ home fashion brands in 85 countries for 32 years, we have shipped over 9000 containers and served millions of happy homes worldwide.
The energy and inspiration we draw from important trade shows in the industry power our resolve to expand our reach to new customers every day.
Creativity
An ethos of creativity, innovation, and refined design is deeply embedded in the culture at Sharda. A prolific studio that draws on customer inputs, global trends, material, and construction improvisations to create hundreds of designs each season. This is reflected in the numerous awards and accolades we have received internationally and the continued patronage of our customers.
Reliability
Intuitive understanding of customer and market needs, a proactive partnership-driven approach, and craft studio-like attention to detail at an industrial scale give Sharda a definitive edge in delivering handmade goodness in mass volumes. The decades-long partnership with prolific home decor stores worldwide bears the testimonial for our unique capability that combines creativity with on-time performance and consistent quality.
Responsibility
Continuous dedication to improving people skills, manufacturing processes, and infrastructure helps us produce better quality, improved delivery, and robust compliance with the requirements of a global customer base. With utmost priority accorded to equal opportunity and protection of the environment, we at Sharda continue to dedicate ourselves to bringing about positive change in all the areas we touch.
Eco Friendly & Ethical Practices
We are also conscious of our value chain’s ethical and environmental responsibility. We endeavor to work with best practices at every point of operations, whether being GOTS certified or adhering to GRS norms. We ensure our vertical strictly complies with these standards so our customers can be assured that their product is free of unethical or environmentally detrimental components.
We have been pioneers in eco-friendly practices, be it operations centered – like biomass generation for electricity & solar energy, or in production processes where we control water usage by recycling water and sourcing from rainwater storage tanks.
We were one of the first in the Industry to be ISO certified along with AVE Social standard certification from DNV-A for total commitment to Quality Environment and Social responsibility. We are also certified as one of the ‘Great Places to Work®’, which speaks volumes about our commitment to a growth-oriented work culture.
Infrastructure, Processes & Practices
- Vertically integrated infrastructure spread over 2 million square feet – from raw ingredients to container stuffing.
- A plethora of looms and tufting stations, along with an in-house laboratory fully equipped with state-of-the-art testing equipment.
- ERP enabled manufacturing processes that bring technology to hand-made manufacturing practices. Proprietary production planning and control software interlinked through robust networks.
- Individually bar-coded rugs through all stages of production to stay in control of the entire production process.
Ecological Manufacturing
- Environmental Management System that starts with optimum usage of resources, particularly raw materials, water, and energy.
- Continuous development of innovative products using recycled materials.
- Development of products using different shades of natural yarn, avoiding dyeing entirely.
- APFCs (Automatic Power Factor Correction Panels) to maintain the power factor above 0.95, thus optimizing power consumption.
Denim
We love denim. Who doesn’t? At the time you’re reading this on your computer, phone, or tablet, you’re probably in your favorite denims. The jeans are cut down to serrated strips, sewn together, and then rolled up on spools. The strips are then woven together by hand on a manual shuttle loom. The weft is made from indigo-dyed thread, the same used for your legendary pair of jeans.
Leather
Leather may seem like an unorthodox choice for material, but when you discover the possibilities of reimagining them as rugs made from leather strips, upcycled leather, or in multi-fiber – cotton/hemp + leather combinations…everything changes. These combinations create a soft feel and natural ambiance while exuding that quaint wild west of the yore ambiance to your spaces.
PET/ Plastic
A growing wave of awareness of the damage being caused to nature by plastic waste has inspired us to repurpose waste plastic bottles into beautiful indoor and outdoor rugs for your home that feel and look like wool.
Our new patterned flat weave rugs are made from recycled PET bottles, which have been transformed into soft tactile yarn. The strands of the thread are handwoven into beautifully patterned rugs in a range of colors. Suitable for indoor and outdoor use, the rugs feature colors inspired by nature. Every piece is made by hand, and is unique.
Wool
Bright, colorful sweaters and cardigans, cute woolen pom poms, beanies, and bonnets that adorn toddlers are soon outgrown and discarded. These form the vibrant palette of material for our designers to conjure up new ideas for home fashion, from rugs to accessories that complement modern aesthetics or add a sense of eclectic elan to a creative space.
Work Culture & Employees
At Sharda, we follow a work culture that stimulates and encourages innovative ideas, which help foster the growth of both employees and the organization. We are passionate about the work we do. We follow a transparent system keeping the communication channels open and enabling people to communicate freely. We ensure that all employees get to work in an environment that is :
Performance Oriented: We have a high-performance work culture and performance-linked incentive schemes. Variable pay for data-based achievements against goals reaching up to 20% is paid monthly.
Demanding: Sharda gives a challenging and demanding career profile to its employees.
Fair & Rewarding: Every employee is treated with dignity and fairness and works in an environment conducive to research, learning, innovation, and personal growth.
Employee Management
The experience of working at Sharda is centered around having a great time while striving for excellence. With a mantra of making work not just serious and result-driven but also fun and exciting, we regularly take many initiatives as part of an employee engagement program. Some of the employee initiatives taken by us in the past are listed below :
- An annual sports meet for the employees.
- Two ‘3-day offsite trips’ help in team bonding and employees’ personal development every year.
- Regular medical checkup camps for group employees and families.
- Special training through faculty from Civil Defense Organization.
- To honor commitment and loyalty, ‘Loyalty gifts’ and ‘Loyalty Leaves’ are given to long-serving employees.
- We also organize several short and long training sessions each month covering areas of product knowledge, communication skills, fire safety, first aid, ISO processes, quality management, shipping process, banking process, etc.
Recently a prominent global brand that is beginning to work with us asked about our social responsibility activities. We realized that, over the years, we have been doing many things but never talked about them. As part of our DNA, things were done simply in the natural course of events.
All that we have been able to do and will continue to do, is possible only because of our clients and values.
Whether it is small things like paying full salaries to staff during covid lockdowns or participating actively at the community level to make an impact or making a difference to the lives of thousands of children – it has been done wholeheartedly by Sharda Foundation/Rug Republic.
